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An Evaluation of Digital Vernaculars in Nigerian Social Media: A Study of Hashtag-Based Neologisms

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Background of the Study
Digital vernaculars have emerged as significant markers of identity and cultural expression in online environments. In Nigeria, hashtag-based neologisms serve as a prime example of how digital media fosters linguistic creativity and innovation. This study evaluates the formation and usage of such neologisms across various social media platforms, with a particular focus on how hashtags encapsulate new meanings and linguistic constructs. These neologisms often blend local languages with English, creating hybrid forms that reflect Nigeria’s multicultural landscape (Uche, 2023). The dynamic process of hashtag-based word creation highlights the interplay between digital affordances and traditional language practices, leading to rapid lexical expansion. This research examines the sociolinguistic factors that drive the adoption of these new expressions, as well as their impact on conventional language norms. By integrating digital semiotics with linguistic analysis, the study provides insights into how digital vernaculars evolve and influence everyday communication in Nigeria (Nnamdi, 2024). The findings will contribute to a deeper understanding of digital language change and offer practical implications for language policy and education in a digital era.

Statement of the Problem
Despite the growing prevalence of hashtag-based neologisms in Nigerian social media, there is a paucity of empirical research on their formation, usage, and impact on conventional language. Current studies have not sufficiently addressed the mechanisms behind the rapid creation and dissemination of these digital vernaculars. This gap in research limits our understanding of how digital platforms catalyze lexical innovation and shape language evolution. This study aims to bridge this gap by examining hashtag-based neologisms, providing a detailed account of their sociolinguistic context and influence on standard language practices. Without this investigation, the transformative effects of digital communication on Nigerian language remain inadequately documented (Ike, 2024).

Objectives of the Study:

  1. To investigate the formation of hashtag-based neologisms in Nigerian social media.

  2. To analyze the usage patterns and social factors influencing these neologisms.

  3. To assess the impact of digital vernaculars on conventional language norms.

Research Questions:

  1. How are hashtag-based neologisms formed in Nigerian social media?

  2. What social and linguistic factors influence their adoption?

  3. How do these neologisms impact standard language practices?

Significance of the Study
This study is significant as it sheds light on the role of digital media in fostering new linguistic forms. Its findings will enhance our understanding of digital vernaculars and their impact on language evolution in Nigeria, offering valuable insights for linguists, educators, and policy makers. The research bridges the gap between digital innovation and traditional language studies (Uche, 2023).

Scope and Limitations of the Study:
Limited to the topic only.

Definitions of Terms:

  1. Digital Vernaculars: Informal language forms that emerge in digital communication.

  2. Hashtag-Based Neologism: A newly coined word or phrase initiated by a hashtag.

  3. Lexical Innovation: The process of creating new words or expressions.

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You said:

21.An Assessment of Online Discourse on Nigerian Syntax: A Case Study of Facebook Comments. 22.An Appraisal of Social Media Language Innovation in Nigeria: A Comparative Study of Twitter and WhatsApp. 23.An Examination of Code-Mixing in Nigerian Social Media Posts: A Case Study of Youth Communication. 24.An Investigation of Phonological Variation in Nigerian Digital Content: A Study of TikTok Lip Syncs. 25.The Impact of Social Media on Nigerian Language Standardization: A Case Study of Twitter Hashtags. 26.The Effect of Digital Narratives on Nigerian Semantic Development: A Comparative Analysis of Facebook Posts. 27.An Evaluation of Online Linguistic Creativity in Nigerian Social Media: A Case Study of Memes. 28.An Assessment of Pragmatic Strategies in Nigerian Social Media Discourse: A Study of Twitter Retweets. 29.An Appraisal of Morphological Innovation in Nigerian Digital Communication: A Case Study of Instagram Captions. 30.An Examination of Syntax in Nigerian Social Media Posts: A Comparative Study of Twitter and Facebook.

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